About us

STEG is the general distributor for OSRAM ( www.osram.com ) and LEDVANCE (www.ledvance.com) large number of quality products including Light sources, for general lighting, Luminaires for professionals, consumer LUM, Automotive lighting products, Light management products, Special Lighting ect. Such extensive and diversified range products portfolio demands high flexibility, openess to constant change, flexible organization and investing in people development and in brands. We have all of that and that’s why we are Nr. 1. Light products distributor in Bosnia Herzegovina

Our aim is to generate sustainable business growth and to create added value for our business partners and for brands in our portfolio. Our customers are all relevant and renowned market participants ranging from large multinational chains, local retail chains to wholesale stores, independent local traders, B2B entrepreneurs and specialized sales channels. Therefore, STEG is a partner of choice to best meet the needs of our business partners with optimal mix of product offering, services, flexibility and local expertise.

With a team of passionate professional experts we offer complete and comprehensive business solutions for sales, logistics services, marketing and brand management for brands in our portfolio. In our business and actions we are driven by our Vision, Mission, Principles and Values.

STEG vision
 To be the leading distributor in Bosnia-Herzegovina not only in light sources 

STEG mission
 provide sales, brand management and logistic services of top quality to our business partners,
 increase market shares of our brands within the categories in each market,
 establish long-term quality relationship with our business partners,
 create the environment which inspires excellence in what we do.

STEG values
 We act with Honesty & Integrity
 We show Respect for All Individuals
 We highly esteem Personal Mastery
 We are looking forward to Changes
 We have Passion for Winning

STEG principles
 People are our most precious value
 We are customer satisfaction focused
 We operate simple flexible organization adaptable to change
 We are cost efficient and business results oriented
 Sustainable profit and development are essential for our success

STEG is having a long term business relationship with multinational organizations enabling the brands in their portfolio close to the customers and consumers in the local markets.

The products in STEG portfolio have strong equity in customers’ minds, strong market value and retailers desire to have them in the stores. STEG and business partners are aligning the business strategy related to successfully launch, position, revitalize, track and manage brands in our portfolio to enable them to reach significant value and great impact for all included parties: producer, distributer, customer and consumer.